Strategic Leadership Change
Codico Names Walter Mayer as New Vice President Sales Passive
Codico has appointed Walter Mayer as Vice President Sales Passive, effective January 1, 2026, marking a strategic leadership change in its passive components division.
Mayer, who began his career at Codico, brings extensive experience in sales, distribution marketing, and international market development. His career includes leadership roles at major industry players such as Renesas and Rubycon. In his new position, he will oversee global Sales and Product Management for Passive Components. “Codico offers customers a globally unique concept combining design-in orientation, advanced technical expertise, and selective, loyal supplier partnerships under private ownership,” Mayer said.
His remit includes advancing Codico’s sales strategy and supporting the company’s long-term international growth with an increased focus on complete application needs. Mayer will work closely with the management team to drive strategic alignment across sales initiatives. “My goal is to support Codico in differentiating itself in the global technology race. Our customers can minimize their development efforts while our suppliers focus on their core competencies – technology development and production while both can rely on Codico’s state-of the art logistics,” he added.
Codico CEO Karin Krumpel emphasized Mayer’s strong fit for the role: “His expertise in direct Key Account and OEM management, his international experience with broadline and niche distributors, and his personal qualities make him the ideal partner to further expand and fully realize our growth potential.”
From 2023 to 2025, Mayer served as Head of Distribution Marketing & Mass Market Strategy at Renesas Electronics America, where he implemented a structured mass-market enablement for complex semiconductor solutions across the USA, Europe, and China. Before that, he was Vice President Automotive Sales with responsibility for market growth in India, Korea, and Taiwan, while also leading global Automotive OEM sales. His background in passive components includes several years with Rubycon in Japan. Mayer’s relationship with Codico dates back to 1997, when he worked in Technical Sales and contributed significantly to the company’s expansion into Germany.
The leadership transition takes place as long-time Vice President Sales Passive Thomas Jell gradually reduces his working hours ahead of retirement. Jell, who has been with the company for more than 30 years and held the VP role since 2013, will remain in a new role. “I am very pleased that Thomas Jell will continue to support us with his experience and will take on the role of Field Application Engineer Power Conversion. His extensive know-how in power management opens up new growth perspectives for us,” Krumpel said.
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