Embedded World

I welcome you to visit embedded world and Cypress to see how we’re solving problems for our customers to build smarter, safer, and more secure connected products that make all of our lives better.

I hope you’re as excited as I am about this year’s show. Embedded World is a top industry event for Cypress, as evidenced by our decision to introduce our ‘Embedded in Tomorrow’ logo and ‘we love problems’ brand campaign at last year’s show. With many of the brightest minds in embedded systems gathered in one place, Embedded World is the ideal launch pad for innovations in our target automotive, industrial and consumer markets.

The Internet of Things (IoT) cuts across many market segments. At the heart of the IoT is connectivity. Everything from cars to home appliances to factory equipment is getting connected and smarter as processing power moves from the cloud to devices at the edge. Cypress solves problems throughout this connected ecosystem, with connectivity, microcontroller and memory solutions that securely connect people to cool technology in more-personalized ways than ever before. From the hottest consumer electronics and wearables to the latest smart-home innovations, we’re disrupting markets and changing lives by solving problems to transform breakthrough ideas into winning products.

Security is increasingly critical to our connected world and clearly a hot topic for Cypress and the entire Embedded World community. In our booth, Cypress is highlighting multiple new partners added to the security eco­system for our PSoC 6 MCUs launched at last year’s show. The ultra-low-power, flexible PSoC 6 MCUs have earned industry recognition as a smart solution ‘purpose-built for the IoT’. With our expanding partner network, we are now empowering developers to securely connect their IoT products to the cloud.

Once again, Cypress has chosen the embedded world event to unveil an exciting problem-solving creation. Our new ModusToolbox software suite simplifies IoT system design to help our customers get their latest products to market in record time. With ModusToolbox, developers now have the power to create IoT products with the leading connectivity, processing, and security solutions, all unified in a single IDE platform with new libraries and code distribution.

I welcome you to visit embedded world and Cypress to see how we’re solving problems for our customers to build smarter, safer, and more secure connected products that make all of our lives better.