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NürnbergMesse expands

embedded world goes to China

Shanghai World Expo Exhibition and Convention Center
The Shanghai World Expo Exhibition and Convention Center (SWEECC) will host embedded world China for the first time from June 15-17, 2022.
© SWEECC Shanghai

The exhibition company NürnbergMesse is launching a leading exhibition for embedded systems in China. The event will take place from June 15 to 17, 2022 in Shanghai – an important location for the embedded market. The exhibition company is also expanding its cooperations.

Working with its partner Weka Fachmedien and Informa Markets Creativity in Shenzhen, NürnbergMesse is expanding its range of services with the leading exhibition for embedded systems, embedded world: embedded world China will launch in Shanghai from June 15 to 17, 2022. NürnbergMesse is pursuing its growth in other countries with this new exhibition and conference for embedded system technologies.

Like the leading exhibition in Nuremberg, which was established 20 years ago, the new event in China is also intended to draw attention to embedded technology innovations. The programme being implemented by the joint organizers, Informa Markets Creativity, and the subsidiary firm NürnbergMesse China, will mainly address the many companies in China’s technology centres of Shanghai and Shenzhen. Professor Axel Sikora, Chair of the embedded world Conference and the embedded world Advisory Board, also supports the event in Shanghai: »The Chinese metropolitan regions of Shanghai and Shenzhen now constitute a leading market for embedded systems. At the same time, a lot of innovations are also coming out of China. That is why we want to further improve our interaction on the details of innovative developments and products there«.

In today’s world, embedded systems surround us in every aspect of our daily lives: They measure our sporting performance in smart watches and fitness trackers, they control our home systems in Smart Homes, and Industrie 4.0 would be unthinkable without them. Following on from »embedded world 2021 DIGITAL«, the world’s leading exhibition will return to the Exhibition Centre Nuremberg in March 2022. Then, just a few months later, the new embedded world China will be launched in Shanghai.

More than 300 participating companies expected

»The new exhibition will take place in an exhibition area of about 16,000 m2 in the Shanghai World Expo Exhibition and Convention Centre (SWEECC)«, says Darren Guo, Managing Director, NürnbergMesse China. Even at the very first event, the organizers are expecting more than 300 companies representing the areas of components, modules, application systems, embedded image processing systems and communications – in addition to more than 10,000 trade visitors.

The first edition in 2022 will focus on intelligent and secure design and solutions for the automobile and IoT industry. With the international networks and professional expertise of NürnbergMesse and Weka Fachmedien, the new embedded world should develop into a high-end industrial technology forum for the whole of China: »With the new embedded world China, we will not only be offering the many Chinese exhibitors a new platform in their home country, but will also be opening up opportunities for the international exhibitors to access this highly promising market,« comments Benedikt Weyerer, Executive Director embedded world, NürnbergMesse.

Dr. Roland Fleck, CEO NürnbergMesse, is very pleased about this new exhibition: »This represents a further step forward for us in our key market, China. After re-starting our exhibitions in Germany this autumn, we are continuing with the approach that has proven successful so far: developing our product families further and making targeted investments in other countries«. For his fellow CEO Peter Ottmann, the positioning of embedded world in Shanghai is an important signal: »embedded world is the leading exhibition for embedded systems and a genuine strategy for success that is ‘made in Nuremberg’. For the future, this new event in China will put us even closer to our key markets and customers in Asia, while bolstering our brand presence there«.

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NürnbergMesse GmbH, WEKA FACHMEDIEN GmbH