09. September 2021, 09:42 Uhr | Kathrin Veigel
»Our digital-first approach allows us to enter new markets faster«, said Thomas Ingenlath, CEO of Polestar, at IAA 2021 in Munich.
At the IAA Mobility trade show in Munich, the Swedish electric carmaker announced its global growth strategy for the next few years. The goal is to be present in 30 global markets by the end of 2022.
Back in July, Polestar was able to realize the doubling of its markets in 2021 from nine to 18. By 2022, the company aims to establish itself in a further twelve markets. According to the company, high demand combined with an agile and unique business model that focuses on digitalization are enabling the tremendous growth.
Expansion plans for 2021 have been expanded since the announcement in July to include new markets in the Middle East, including Kuwait and the United Arab Emirates. Luxembourg and Iceland will also be added to the growing European expansion.
In addition to entering new markets, the automaker is also rapidly expanding its retail locations in existing markets. Around 100 Polestar Spaces and Destinations will be operational by the end of 2021. More will follow in 2022.
In Germany, the seventh Polestar Space opened in Berlin in early September. Polestar also plans to invest in temporary Spaces in other cities. For Leipzig, the opening in October has already been confirmed. A second temporary location is to be announced shortly.
The Polestar Precept will make its first public appearance in Germany at the IAA in Munich. Unveiled in 2020, Precept makes a clear statement for the brand in terms of sustainability, design and technology and is currently in the development phase on its way to production in the coming years.