26. März 2021, 10:05 Uhr | Iris Stroh
In 2020, MediaTek’s chipset shipments to the major smartphone OEMs reached 351.8 million units, compared to 238 million units the company supplied in 2019.
According to Omdia’s latest Smartphone Model Market Tracker, MediaTek’s volume increased by 113.8 million units or 47.8 % year-over-year. MediaTek has 27.2 % market share in 2020, up from 17.2 % in 2019. This is the first time that MediaTek has become the biggest smartphone chipset supplier, beating Qualcomm for the top spot.
|Chipset Series||2020||2019||Market share (2020)||YoY|
|MediaTek||352||238||27 %||48 %|
|Snapdragon||319||386||25 %||-18 %|
|Apple||204||195||16 %||5 %|
|Kirin||147||177||11 %||-17 %|
|Exynos||115||177||9 %||-35 %|
|Unknown||100||146||8 %||-32 %|
|Exynos or Snapdragon||36||55||3 %||-35 %|
|UNISOC||23||12||2 %||89 %|
|Armada||0||0||0 %||-100 %|
|Grand Total||1,295||1,387||100 %||-7 %|
Major brands increased MediaTek chip sourcing
Xiaomi became the biggest MediaTek customer, shipping 63.7 million smartphones powered by MediaTek chips in 2020, compare 19.7 million units in 2019. Xiaomi’s shipments with MediaTek chips grew 223.3 % year-over-year.
However, Xiaomi is not the brand with the highest growth rate among MediaTek customers. In 2020, Samsung increased MediaTek chipset purchasing. Samsung shipped 43.3 million smartphones with MediaTek chips, up 254.5 % year-over-year.
OPPO is MediaTek’s second biggest customer in 2020, shipping 55.3 million MediaTek-powered smartphones. OPPO has increased MediaTek sourcing in 2020. In 2019, OPPO shipped 46.3 million units with MediaTek chips, which was the biggest brand for MediaTek chips.
But if we combined Realme in OPPO, the ranking will be changed, in 2020 OPPO (Realme included) was used 83.19 Million units MediaTek Chipset, with is biggest customer of MediaTek.
Reasons for MediaTek expansion in 2020
After the US government's ban on Huawei, Huawei started use MediaTek chips. As a result of leading brands utilizing MediaTek technology, other brands also followed, diversifying their respective supply chain. The US technology ban highlighted the need to consider potential political impacts on established supplier relationships.
Beyond geopolitical considerations, improved quality helps establish MediaTek as a potential supplier for more parts of a product portfolio. MediaTek is driving 5G connectivity into its portfolio. The Dimensity 800 series and Dimensity 720 have broad reach and Dimensity 1000 is making in-roads in with mid-range devices.
Zaker Li, Senior Analyst Wireless Devices Components & Devices at Omdia commented: »Mostly important for MediaTek’s growth in 2020 was in key price segments for MediaTek as the world was impacted by the pandemic in the first half of 2020 and the smartphone market recovered in the second half of the year. Low-end and mid/low-end devices were popular with buyers«. MediaTek’s ability to compete present an alternative to Qualcomm chips in this price segment helped the company grow. In 2021, MediaTek is expected to extend last year's lead trend on smartphone chipset shipment. In one hand there will be more chipset outsourcing demand from the New honor and Huawei, because of Kirin chipset will disappear in the market. In other hand, the future growth of smartphone market is in the emerging market, more low-end smartphone need cheap smartphone, MediaTek fits that need.