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It is time

Stefanie Eckardt ist leitende Redakteurin bei der Elektronik automotive.
Stefanie Eckardt is Senior Editor at Elektronik automotive Magezine and elektronik-automotive.de
© Stefanie Eckardt

2020 is over and there are huge expectations for 2021, which is still a young year. Hope that 2021 will see a return to normality, that Corona can be successfully combated, that people can once again shake hands, and that the economy will recover quickly.

However, »back to normal« does not mean that every private individual or every company can continue as before. The pandemic has shown that tried-and-tested business models that are considered to be good quickly end up on the sidelines if they no longer meet the needs of users or can no longer be implemented due to current constraints and limitations. »The limits of traditional business models, management practices and corporate cultures are becoming increasingly clear. We therefore urgently need new ideas and approaches,« emphasizes Tim Leberecht, co-founder of the House of Beautiful Business - new ideas factory and platform of the Porsche Digital Company Builder »Forward31«. A message that not only applies to Porsche, but that many companies can take to heart.

When it comes to climate protection, it is also not possible to continue as before. It is true that in 2020 Germany was able to achieve its self-imposed climate target of 40 percent less greenhouse gases than in 1990, and even surpassed this slightly with 42.3 percent, according to the politically independent think tank Agora Energiewende. But no one needs to pat themselves on the back, because the result is not thanks to climate protection policy, but a consequence of the Corona pandemic. »Transport and industry will again emit more greenhouse gases as soon as the economy picks up again«, Patrick Graichen, director of the think tank, is certain.

The federal government actually has to counteract this. Public transportation should play an important role in this. But when I see that commuters who travel by train and the like have to dig deeper into their wallets compared to car drivers, it makes me think. After all, rail travel is climate-friendly, but not only is it not rewarded financially - on the contrary, it is penalized. In recent years, the costs have risen much more sharply than the costs for car drivers. This is made clear by an evaluation by the Pro-Rail Alliance based on data from the Federal Statistical Office. In 2020, for example, users of local transport paid an average of 16 percent more than in 2015. Driving a car, on the other hand, became only four percent more expensive. Even as an avid car driver, I have to say that this is extremely unfair and has stone-age proportions. The time is more than ripe for a new way of thinking, modern concepts and approaches. And for unpopular measures – even in an election year.

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