T&M is essential for embedded technology
“embedded world is undisputedly the place to be”
After a long break, Anritsu is returning as an exhibitor to embedded world. Enrico Brinciotti, Anritsu, explains why for Anritsu the event has become a key meeting point for the embedded community, and names the major trends in comprehensive RF, power and signal integrity testing.
The Official Daily: After a long break, Anritsu is returning to embedded world. What motivated you to exhibit live again?
Enrico Brinciotti, Director Engineering & Technology of Anritsu: Since Anritsu last exhibited at embedded world, the event has grown into the world’s leading exhibition for embedded hardware and software, attracting a highly technical and international audience. After visiting the show last year, we recognized the strong relevance of embedded world for engineers developing connected and IoT devices. This motivated our return to the exhibition floor to showcase Anritsu’s test and measurement solutions for IoT applications, including Wi-Fi, Bluetooth, and cellular technologies, as well as signal integrity testing for high-speed interfaces. Embedded world provides an ideal platform to demonstrate how robust RF and signal integrity testing supports reliable device performance and faster development cycles.
What distinguishes embedded world from other industry events for you—and why is it important to be here right now?
Embedded World is undisputedly the place to be to meet the entire embedded community, including leading experts, key players and industry associations. Here we will be able to meet the developers, system architects, product managers and technical management designing the next generation of connected devices.
Are there any specific trends or market developments that you would like to experience firsthand at the trade fair?
Wireless connectivity is brought by multiple technologies. Wi-Fi and Bluetooth in short range whereas long range connectivity is delivered by cellular technologies like NB-IoT or CatM in 4G and RedCap in 5G. NTN technologies like NB-IoT NTN and 5G NTN are also increasing in popularity. IoT devices usually use all or a combination of these technologies depending on application which is main challenge for engineers. We want to talk to developers about how to build a device with multiple technologies for optimal and effective connectivity without compromising benefits each technology brings and without any interference between them.
Which developments or products would you particularly like to present to visitors this year?
Anritsu will present live demonstrations focused on Wi-Fi, Bluetooth, and 5G RedCap technologies, illustrating how robust RF testing during the development cycle prevents costly issues from emerging during certification or after launch. The demonstrations show how key RF parameters directly influence device reliability, coexistence, and user experience. In addition, Anritsu will showcase solutions for measuring IoT device power consumption under realistic cellular network conditions, as well as signal integrity testing for high-speed interfaces. Together, these demonstrations highlight how comprehensive RF, power, and signal integrity measurements support the design, validation, and optimization of reliable, multi-technology embedded and IoT devices.
What message or impression should visitors take away with them after visiting your booth?
Anritsu believes every company can improve their testing of wireless embedded products to ensure that expensive problems don't emerge during certification or after the product is brought to market. Thorough performance testing is needed in all design and development phases from module selection, prototyping, design verification and validation, manufacturing, and post-manufacturing testing. To achieve this level of testing we offer test and measurement systems emulating Bluetooth, Wi-Fi, and cellular communication to enable RF performance tests such as transmission power, receiver sensitivity and quality of modulated signals.
The interview was conducted by Nicole Wörner.
