Test and measurement
Electro Rent appoints new VP & GM for EMEA
Electro Rent has appointed Nicolai Moresco as Vice President and General Manager for EMEA. Moresco brings more than 25 years of international leadership experience in sales, strategy, and operations, most recently serving as SVP & GM for Central and Southern Europe at Dell Technologies.
This executive appointment underscores Electro Rent’s ongoing commitment to delivering cost-effective, flexible, and scalable technology access through its unique one-source model—encompassing rental, flexible financing, sales of new and pre-owned equipment, and asset optimization services.
Deepening Strategic OEM Collaboration
Moresco will focus on strengthening Electro Rent’s alignment with its strategic original equipment manufacturer (OEM) partners, including, but not limited to, Keysight Technologies, Rohde & Schwarz, Tektronix, Anritsu, EXFO, and Viavi, while also expanding collaborations with additional partners to enhance customer value across EMEA. His experience in building mutually beneficial partner ecosystems will drive enhanced joint value creation and expand Electro Rent’s market presence across the region.
Moresco is widely recognized for driving transformational go-to-market strategies and delivering measurable outcomes across hardware, software, and services. He has consistently demonstrated success in building high-performing teams, enhancing customer satisfaction, and driving growth through strategic channel and partner ecosystems.
Electro Rent remains focused on delivering flexible, cost-effective test equipment access across industries including aerospace and defence, automotive, communications, energy, semiconductor and general electronics. In his role as Vice President and General Manager for EMEA, Moresco will work closely with Electro Rent leadership to implement impactful regional strategies, enhance direct engagement with clients and partners, and strengthen customer relationships.
“I am thrilled to join Electro Rent at such a pivotal time,” said Moresco, Vice President and General Manager, EMEA. “Test equipment users across Europe are under increasing pressure to innovate rapidly and cost-effectively. Electro Rent’s one-source model—built around rental, flexible financing, new and used purchase, and asset optimization—offers a smarter way to access the technology they need, and in the case of rental, without the burden of ownership". I look forward to working closely with our customers and partners to deliver shared value and accelerate growth.”
