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Publisher's announcement

Cluster strategy at WEKA FACHMEDIEN

18. Februar 2021, 11:35 Uhr   |  Newsdesk WEKA FACHMEDIEN

Cluster strategy at WEKA FACHMEDIEN
© WEKA FACHMEDIEN GmbH

With the new Electronics, ICT and Automation clusters, WEKA FACHMEDIEN is focusing even more precisely on its specific market segments.

The focus on thematic core competencies and a leaner organizational structure offer market partners precisely targeted B-to-B communication in the professional electronics, automation and ICT industries with "One Face to the Customer".

The implementation of the cluster strategy has already been successfully implemented in 2019 for the media brands in the ICT sector. The sales team headed by Eric Weis offers the relevant channels in the ICT business network with ICT CHANNEL, funkschau, LANline and Smarthouse Pro. Stefan Adelmann takes over the position of Director Content ICT and reports directly to the executive board. Dr. Jörg Schröper continues as Editor-in-Chief of LANline, driving digital formats and events such as Tech Forums and Datacenter Symposia.

At the newly created Electronics Cluster, Christian Stadler leads the sales team as Sales Director. He reports directly to Marc Adelberg, Director New Business. Advertisers and industry partners can now reach the readers and users of Markt&Technik, Elektronik, DESIGN&ELEKTRONIK, Elektronik automotive, medical design, SmarterWorld and the business network elektroniknet.de with their market communications via just one contact. The largest editorial team for professional electronics worldwide bundles its competencies in a cross-brand editorial team.

Brand core teams consisting of editor-in-chief and managing editor manage the respective, individual profile of the media brand. In this more compact organizational structure, Joachim Kroll takes on the role of Editor-in-Chief of Elektronik and Elektronik automotive, in addition to heading DESIGN&ELEKTRONIK. The new position of Director Content Electronics will be held by Dr. Ingo Kuss, who will also continue as Editor-in-Chief of Markt&Technik.

In the Automation cluster, Tiffany Dinges takes the position of Sales Director, while Andrea Gillhuber continues as Editor-in-Chief of Computer&AUTOMATION. "One Face to the Customer" provides customers with quick access to contacts for print/e-paper, digital platforms, events and virtual exhibitions of the media brands.

The good cooperation of the individual companies WEKA FACHMEDIEN, WEKA BUSINESS MEDIEN, WEKA INDUSTRIE MEDIEN, fotocummunity, INFO-TECHNO and WEKA MEDIA PUBLISHING within WEKA BUSINESS COMMUNICATION as the part of the entire WEKA GROUP with over 1,400 employees will be further intensified and overlapping target markets defined. Industry partners are already benefiting from the expanded range of services and synergetic access to new companies and target groups.

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