Flexera Software Grow and Differentiate your Device (Hardware) Business

For many years technology companies sold products where functionality was dependent upon hardware and device capabilities. Acquiring new functionality usually required buying a new device that could do something that was not possible with the previous generation of device. Changes in technology, customer expectations, global competition, commoditization of hardware, tighter CAPEX budgets and customer demand for more value and functions without repurchasing hardware–or persistence of functionality across hardware changes–have forever shifted the market.