New Mobility Concept Volvo Car Mobility launches mobility brand M

Volvo hat unter dem Dach von Volvo Car Mobility die neue Mobilitätsmarke M gegründet. Hierin werden künftig alle weltweiten Mobilitätsaktivitäten des schwedischen Automobilherstellers gebündelt.
Volvo Car Mobility launches mobility brand M

Volvo Cars launches »M«, a new brand that will expand the company’s global mobility operations by providing dependable, on-demand access to cars and services through an intuitive app.

M is developing proprietary learning technology that asks users about their specific needs instead of merely informing them where they can pick up a car. 

»The services currently available mainly offer alternatives to a taxi or public transit,« said Bodil Eriksson, CEO of Volvo Car Mobility. »We’re focused on the way people use the cars they own, which sets us apart. We aim to provide a real alternative to that experience. It should enable us to live life on our terms, getting things done and maximising precious time. We see the opportunity to offer a premium experience.«

In addition to a team of experienced and sought-after digital software engineers, M draws on 20 years of learnings and data from Sunfleet, Volvo Car Group’s car-sharing pioneer. Sunfleet is a car sharing company in Sweden with 500,000 annual transactions and a fleet of 1,700 cars. It will be fully integrated into M in 2019, making the service available to all existing Sunfleet members.

Stockholm should serve as M’s base of development. In the Swedish capital extensive testing has already been conducted. A broader Beta test will take place this autumn.