Start-up founders enjoy a good reputation. A majority of 83 percent consider them to be performance-oriented and determined. Two-thirds see them as role models for the younger generation. This is the result of a representative survey commissioned by the digital association Bitkom. Five years ago, the proportions were 87 percent and 63 percent respectively.
In contrast to five years ago, the motives for the founding are now also predominantly positive. 60 percent of Germans say that the founders want to help others with their idea or product (2014: 54 percent). Only 58 percent think the founders want to get rich quickly (2014: 66 percent).
»Start-up founders are entrepreneurs who usually take a high personal risk to implement their ideas. The positive image in the population is encouraging, it must be an incentive to awaken the entrepreneurial spirit in all areas of society,« says Bitkom President Achim Berg. »If start-up founders become role models for a broad majority, then we should bring these role models into our schools and universities. We have to ensure that even more young people take the step of starting their own business.«
Exploiters and eccentrics? Not at all!
The founders' good reputation is also reflected in the fact that only a minority believe that they are eccentrics in love with technology (38 percent, 2014: 37 percent) or believe that they exploit their employees (31 percent, 2014: 32 percent). Nevertheless, one in five (22 percent) believes that the respective start-up was only founded out of necessity because the founders did not find another job (2014: 30 percent).
4 out of 10 German citizens (43 percent) would recommend young people close to them to set up their own start-up. And a similar number (44 percent) would recommend taking a job in a start-up.
However, every third German citizen (33 percent) also says that he would not recommend either one or the other and that young people should therefore keep their hands off start-ups. Every ninth (11 percent) does not dare to make an assessment.
The information is based on a survey conducted by Bitkom Research on behalf of Bitkom. 1003 German citizens aged 16 and above were interviewed by telephone.