Automation Endress+Hauser strengthens presence in the Middle East

By leading and supporting all regional activities with Endress+Hauser Middle East, the company will strengthen the Group’s presence in the region.
By leading and supporting all regional activities with Endress+Hauser Middle East, the company will strengthen the Group’s presence in the region.

With the establishment of Endress+Hauser Middle East, the automation specialist intends to expand its activities on the Arabian Peninsula. The new organization based in Dubai will manage and support all regional sales and service activities.

According to the company, the decision covers all Endress+Hauser existing sales and service structures. The reorganization shall ensure the Group’s sustainable success in the region. Streamlined operations will allow the creation of greater value for customers and free up capacity to develop better customer relationships. The underlying guiding principles of openness, transparency, cooperation, customer centricity and innovation are reflected in the company’s modern offices.

New regional leadership

Effective 1 July 2020, Tariq Bakeer assumed overall responsibility for the region as Regional Managing Director of Endress+Hauser Middle East. He has been with the company for 14 years in various roles and looks back on a highly accomplished career. Tariq Bakeer will be supported by a regional management team committed to implementing the new structures and processes.

»We have realigned and simplified our regional organization to achieve better market focus and execution«, explains Tariq Bakeer. With this move, the company aims to create greater customer proximity, ensure a high quality of sales and service and expand all customer-oriented activities.