Smart Ship Cruise with Digital Language Assistant

Language assistant Zoe will accompany the passengers on the MSC cruises.

Zoe is the name of the new digital voice assistant that will be used in the cruise ships of MSC Cruises in the future.

AI-based language assistance is part of the smart ship program MSC for Me. This was presented in spring 2017 and will be available at MSC Meraviglia, MSC Seaside and shortly at MSC Seaview.

"Zoe" will then be part of all new buildings from the MSC Bellissima, which will be inaugurated next year, and is specifically designed for use inside the cabin. According to the international orientation of MSC Cruises, the service will be available in seven languages: German, English, Italian, French, Spanish, Brazilian Portuguese, and Mandarin.

The service offers guests a simple and stress-free way to request information quite comfortably in their own cabin, which they would otherwise receive at the reception. The service is intended to complement the personal contact between guests and crew in such a way that the crew can focus on even more personal and individual care with the support of "Zoe".

Developed in collaboration with Harman, a wholly owned subsidiary of Samsung Electronics Co Ltd. This new collaboration is the result of a long-standing partnership with Samsung which resulted from a shared vision to transform the future of the cruise industry through networked technologies.

MSC Cruises also announced other innovations such as the "smart cabin", which aims to increase customer satisfaction and brand loyalty through machine learning and artificial intelligence. The language assistant is the first step, but in the future there will also be robot technology for entertainment. 

MSC Cruises' business development team works with world market leaders and experts from Samsung, HPE-Aruba, Deloitte Digital, and most recently Harman International to translate technological innovations into new products and services for the cruise guests of the future.